The Social Media Relay
Day 1 · 9am–4:30pm4 participantsUp to 2 entries per school
Two rounds, one account, and everything runs through it! In the days leading up to VIBE, teams will create a dedicated account and work through a series of tasks including funny intros, trend reels, prep vlogs, a sponsor product brief, and a few wildcards. On the day, it becomes a relay across VIBE itself, where teams will move from checkpoint to checkpoint through the actual domain events, shooting content that captures what is really happening on the ground. Half of the score will come from the judges, and half from how the content actually performs.
Rules
Register for this event →- Duration: Pre - event (10-14 days) + On the day (5.5 hours)
- Number of participants: 4 (Max 2 entries per school)
- Each team competes under one dedicated account, created for VIBE and used for both rounds. Personal accounts don't count.
- All content must be the team's own work. No reposting someone else's edit, no using AI-generated video/images as the actual submission (AI tools for minor editing assistance are fine, the core content has to be shot and made by the team).
- Every post must tag the official VIBE account and use the event hashtag to be counted.
- Round 1: Pre-Event Tasks (10-14 days pre event)
- Tasks are released on a fixed schedule. Late submissions after a task's deadline aren't scored, no exceptions.
- Submissions are tracked through a group with the participants along with a social media volunteer and head from NEXT, where there will be an approval process.
- No buying followers, using bots. Any team caught doing this forfeits that task's engagement score.
- Any satirical task must stay lighthearted. Anything that reads as a genuine insult to a participating school/host school gets pulled and scored zero for that task.
- Sponsor product tasks can be done using photos or motion graphics if the product hasn't been physically given to teams.
- Sponsored products must not be portrayed negatively. If a piece of content seems like it is negatively showing the product, the team will lose points for that task.
- Round 2: On the Day (Half Day)
- Teams stay with their assigned volunteer for the entire route. No splitting up, no going off-route, no skipping ahead to a checkpoint out of order.
- All the checkpoints still need to be completed, but only the checkpoints completed within the window will be scored.
- Each checkpoint has a fixed time limit. Content not completed within that window is scored on whatever's finished at the buzzer.
- Checkpoint content must actually reflect what's happening at that domain/location. Generic content shot elsewhere and passed off as a checkpoint submission is disqualified for that checkpoint.
- Sponsor checkpoints require the product to visibly feature in the content. A brief that isn't addressed at all scores zero on Brand/Tone
- Fit for that checkpoint.
- One submission per checkpoint. No retakes once the team has moved on to the next one.
- The content's engagement scores will be decided by the end of Day 2 and announced at the end of VIBE.